
Face Fitness at Vit&Drip Center, Marbella: What is Face Fitness and how it benefits your skin?
Updated: Jul 2, 2020
As we age, the collagen and elasticity of our skin gradually decreases, resulting in signs of age appearing in the skin—wrinkles, flabbiness and sagging, especially in the areas of constant movement on our face, such as the forehead, or the area around our eyes.

It is known that body massage has many health benefits, and facial massage is just as powerful. It helps stimulate blood circulation to the wrinkled areas and changes the structure of the fat in the skin. When used regularly, it can improve the tone and texture of your skin, producing a more youthful appearance, even in old age.
Face massage around the world
Face massage is a practice that has been performed since ancient times across the world, including in China, Japan, Korea, India, Egypt, Greece, or Mexico. It is used as a relaxing, holistic treatment aimed to rebalance body’s energies.
Facial massage across the world is used to promote:
Lymphatic drainage and detoxification of skin
Preventative maintenance for aging and skin blemishes
Balance, clarity and focus
Toning and tightening of the skin and facial muscles

What is Face Fitness?
Face Fitness, or facial training, was created with foundations of traditional facial massage in mind, and specifically targeted at strengthening specific muscle groups in our face to keep the skin plump, toned and firm, just as we do with the rest of our body. Regular Face Fitness treatments stimulate collagen production and strengthen muscle memory, and it is a great alternative to Botox or other invasive facial treatments.
Face Fitness is a series of high-intensity, repetitive movements that stimulate face muscles, tighten the skin and reduce signs of aging. By strengthening the facial muscles and engaging them in resistance training (just like you train your body!), you can help increase blood circulation to the skin.
But, does Face Fitness work?
There have been a variety of research done on the effectiveness of facial massage aimed at strengthening the face muscles, and the scientists have found that the regular treatments of this non-invasive technique can actually make people's faces look visibly younger.
“There is some evidence that facial exercises may improve facial appearance and reduce some visible signs of ageing," said Murad Alam, a dermatologist from Northwestern University.

How does Face Fitness work?
As the face ages, skin loses elasticity and the fat pads between the muscle and skin become thinner. This causes the skin and face to drop.
Face Fitness, using high-intensity movements, aims at strengthening the muscles, increasing their volume, so they hold the skin better. "If the muscle underneath [the skin] becomes bigger, the skin has more stuffing underneath it and the firmer muscle appears to make the shape of the face more full," said Emily Poon, senior author of the study on effectiveness of facial exercises. "Muscle growth is increasing the facial volume and counteracting the effects of age-related fat thinning